Email & Lifecycle
You spent money getting that visitor. Most of them didn't buy on the first visit, and most brands never speak to them again. Email is where that gap gets closed — and it's the one channel the platforms can't take away from you.
What's included
Welcome, abandoned cart, browse abandonment, post-purchase, and win-back. Built once, refined continuously, earning revenue while you sleep.
A real sending schedule with copy, design, and offers planned ahead — not a panicked broadcast the day before a promotion ends.
Engaged buyers, lapsed customers, and cold subscribers all need different messages. Sending everyone the same email is how you end up in spam.
Authentication records, list hygiene, sunset policies, and warm-up when needed. If you're landing in Promotions or spam, nothing else matters.
Written in your voice, built to render properly on every client. Plain-text style where it converts better, designed templates where it doesn't.
Used for genuinely time-sensitive moments only, with consent handled correctly. It's a powerful channel and an easy one to burn.
Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Customer.io, Shopify Email, and most ESPs with a usable API. We work inside the platform you already own and pay for — switching is a recommendation, never a requirement.
How we run it
How big is the list, how much of it is actually engaged, and are you reaching the inbox at all? A large dead list is worse than a small live one.
Welcome and cart recovery usually produce the fastest return, so they go first. Revenue from flows tends to cover the cost of the work before campaigns even start.
A consistent calendar built around your actual promotions, product drops, and seasonality — segmented so you can send more often without burning the list.
Email tells you which angles and offers resonate, cheaply and fast. Those insights go straight into the ad creative pipeline instead of staying siloed.
Often yes, because flows scale with traffic rather than list size. A welcome series and cart recovery start earning from day one on whatever traffic you already have, and they keep earning as paid media grows.
Only what needs it. Plenty of accounts have a decent welcome series and nothing else, or flows that were built two years ago and never revisited. We audit first and tell you what's worth rebuilding versus refining.
More often than most brands are comfortable with, but only to people who want to hear from you. Proper segmentation is what lets you increase frequency without increasing unsubscribes.
Yes, and if your ad budget is under $3,000 a month it's usually what we'd recommend starting with. It returns more per dollar until you have enough spend to test paid creative properly.
Send us your details and we'll tell you what the flows should be earning you — free, in writing, within one business day.