TikTok Ads
TikTok punishes polish. The brands winning there are the ones producing native, hook-first video at volume — and the ones treating it as its own channel instead of dumping their Meta library into it.
What's included
The first two seconds decide the outcome. We script and test hooks separately from the body, so you learn what stops the scroll before you spend on the rest.
We source creators who fit your category and brief them properly. Real people talking like people, not actors reading your landing page copy aloud.
Running creative through creator handles keeps social proof attached and typically holds CPMs down. We handle the authorization and the rights side of it.
Raw footage gets cut into multiple variants — different hooks, different pacing, different captions — so one shoot produces a testing pipeline instead of one ad.
Pixel plus server-side events, properly deduplicated, so TikTok's optimization gets clean signal and your reporting isn't fiction.
Before we scale, we check whether TikTok is adding customers or just claiming credit for ones Meta already found. That answer changes the budget decision entirely.
How we run it
Some products sell there and some don't. We look at your category, price point, and margin before recommending you spend a dollar on it.
Separate from your Meta assets. Shot vertically, paced for the platform, and written to sound like a person rather than a brand.
Enough spend to get statistically useful signal, capped so a bad test doesn't blow up the month. Clear thresholds set in advance.
If it works, we scale and keep the creative pipeline fed. If it doesn't, we say so and move the budget back to what does. We'd rather keep the client than keep the channel.
You can, and it usually underperforms. TikTok audiences are unusually good at spotting repurposed ad content. We'll test a few as a baseline, but the plan should always include native assets.
No. We source creators for that. Founder-led content does often perform well, so if you're willing, it's worth testing — but it's never a requirement.
Sometimes. It works better for visual, demonstrable services in dense metros than for narrow B2B or tightly geo-limited offers. We'll give you a straight answer during the assessment rather than selling you the channel.
You do, within the usage rights negotiated with each creator. We put those terms in writing before any shoot so there's no ambiguity about what you can run and for how long.
Tell us about your product and spend. We'll tell you honestly whether it's the right next channel for you.